Data Driven Innovation

Why are we working on this?

Data driven innovation (DDI) is about harnessing the power of data to make smarter business decisions, and to drive the development of innovative new products and services that are better targeted to a direct need. However, despite its potential, the adoption of DDI in many New Zealand businesses lags behind other countries, particularly at management and board levels.

With the deployment of data driven technologies such as 5G, IoT and AI – this lack of understanding or appreciation of the value of data is likely to have an impact on the adoption of these technologies.

To find out more about our thinking for this workstream, click on the link below.

What are we trying to achieve?

Government wants to ensure businesses are well placed to take advantage of data driven technologies by making them aware of the potential of employing data; by raising their comfort levels in using it; by putting in place frameworks to assist in the use of data safely and ethically; by giving them the tools they need to make informed decisions on data collection and use; and by providing businesses with opportunities to safely experiment and use data.

Because data drives machine learning and AI, this workstream is closely aligned to the national AI Strategy workstream. Our partners for both pieces of work are the AI Forum.

Relevant work underway

Next steps

September 2021:

The i4 Accelerator Programme (i4) seeks to help empower more New Zealand businesses to better understand and use data as a strategic business asset. This Programme will also assist industries to think about ways they can take advantage of data-driven technologies, such as artificial intelligence (AI) and the Internet of Things (IoT), to help solve real-world problems and further drive innovation for social and economic good.

February 2021:

Seek feedback on the ideas outlined in this discussion document.

Begin to test the following with selected businesses:

  • Test the assumption that in general New Zealand businesses do not realise the value of data and the potential of data driven insight – impacting both the supply and demand side.
  • Test the idea that we could create targeted information for businesses to demonstrate the benefits of data. Test ways in which this could be delivered to be effective. Would Biz.govt be a good delivery channel? Investigate other ways to spread the message?
  • Test how we could align this work with the SME digitisation initiatives and also the work on amplifying entrepreneurial capital.
  • Test the idea of establishing data trusts or data sharing? How would this be viewed by the sector and others? How could the sector advance this concept – could this be advanced through the Tech Alliance? Look to evaluate the idea of a data trust through the AI Forum as an initial test case.
  • Look to advance discussion around the establishment of a Digital Twin and the need for foundational data standards.

BE involved

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Lead Partners

Anything out of scope?

The primary focus for this workstream is business data.

However MBIE and Stats NZ will continue to work together to ensure more government open data is available. Read more here: