Showcasing the scope and potential of digital technologies in New Zealand to both overseas and domestic audiences.
Technology is one of New Zealand’s largest export earners and continues to grow rapidly, but global awareness of our strength and capability remains low.
The New Zealand Tech and Innovation Story, See Tomorrow First, is a marketing initiative created to present a compelling, consistent message that we can use to showcase and promote our amazing tech companies globally. It was developed and tested with input from hundreds of NZ tech businesses, domestically and internationally, alongside the government.
The purpose of sharing our Tech Story with the world is to build New Zealand’s reputation as a hi-tech nation in order to grow our tech exports, attract investment and talent, and inspire the next generation.
As well as an offshore awareness-building campaign, the See Tomorrow First initiative includes a suite of free sales and marketing tools the whole tech ecosystem can use to align your messaging with the national story, and support your own offshore marketing activities.
THE STORY CONCEPT
So, what is the story?
It’s not about what we make, but how we make it. Our Tech Story is about the values New Zealanders bring to creating technology: We feel a responsibility to create a tomorrow future generations will thrive in, to use tech to make tomorrow better than today. Our industry is making the kind of tech that will create a better tomorrow. In short, we ‘see tomorrow first.’
We know from international testing that this message resonates with our target audience offshore. The See Tomorrow First initiative is an opportunity to lean into that message to facilitate the continued growth of the NZ Tech Sector.
USING THE STORY
We encourage you to use the See Tomorrow First messaging and tools to align your marketing activities with the national Tech Story. This will enable you to leverage the offshore campaign, and contribute to a broad halo effect that will benefit the entire sector.
The way you use the tools will be dependent on your business needs. It could be as simple as including the See Tomorrow First logo in your pitch decks, incorporating some of the messaging into your elevator pitch, or using the hashtag #seetomorrowfirst when posting online.
Here are a few ways you can make use of the toolkit:
- Use the free icons and graphics to help illustrate your tech solutions
- Use the infographics to support and strengthen your tech story
- Use a See Tomorrow First zoom background on your next call, or add the logo to your company’s backgrounds
- Incorporate your own brand and imagery into the social tile photoshop template to share your latest news online
- Use the See Tomorrow First presentation template when creating your next pitch deck
- Use the digital advertising photoshop templates to promote your next event or activity
- Add a banner or See Tomorrow First logo to your email signature
These are just a few ideas to get you started. The See Tomorrow First brand has been created to be flexible enough to sit alongside your brand and support your own tech story. If you would like further guidance on how to use the assets, please get in touch with the Tech Story team.
WHAT’S NEXT?
Over the next few years, NZTE will be activating the Tech Story in key offshore markets, to grow awareness about our NZ tech solutions, and we want the whole tech ecosystem to come along for the ride.
The Tech Story is your story. It’s a long-term project, and one we will continue to iterate based on feedback. It was created to promote the tech sector, and also to be used by you for your own promotional purposes. The Tech Story assets and image library will continue to grow and change based on your business growth needs.Find out more at seetomorrowfirst.nz
These are just a few ideas to get you started. The See Tomorrow First brand has been created to be flexible enough to sit alongside your brand and support your own tech story. If you would like further guidance on how to use the assets, please get in touch with the Tech Story team.
DOMESTIC TECH STORY
Distinct from the See Tomorrow First Tech Story, the development of a Domestic Tech Story has a focus on increasing the size and improving the diversity of the digital technologies workforce. The goals are to:
- inspire more New Zealanders, from a variety of backgrounds, to want to participate in digital careers
- showcase different pathways into the sector that will resonate with young New Zealanders and their whānau
- create visibility of different role models who are not currently well represented or supported in the sector
- connect into existing resources as appropriate for stronger collective impact
The Domestic Tech Story will showcase a diverse range of roles and creative and interesting work done by digital technology workers in Aotearoa, across a range of initiatives.
The Auckland Business Chamber and Hutt Valley Chamber of Commerce Consortium was chosen as the supplier for this work. The Consortium will draw on their strong network of Chambers and other agencies across the motu, providing a good platform and reach to deliver the Domestic Tech Story nationally.
