01 June 2021
Current work underway Brand consultant selected. Marketing Consult Group participants confirmed to assist with brand concept review and validation. NZTE Global teams engaged for brand development. Investment session this week to confirm audience problem statement and objectives. Priority Market identification continues. Key Insights Summary Report in final draft. TechWeek activations this week. Define media agency … Continue reading "NZ’s Tech Story Workstream Update #03.2021"
The New Zealand Tech and Innovation Story is a marketing initiative from the industry and Government designed to deliver a consistent and compelling way of promoting our tech and innovation capabilities to the world.
26 May 2021
In today’s changing world, it’s no longer good enough to sell products or services by simply promoting the price or features. It needs to mean more – values and purpose that resonate with your target audiences.
10 May 2021
23 April 2021
Current work underway Priority Market identification and validation work. Compilation of Summary Report. Work on TechWeek launch activations. Brand consult selection planning. Define media agency approach. Upcoming engagements and milestones Survey results communicated. Summary analysis completed on NZTE international survey. NZTE Global engagement follow up meetings help. Local & international interviews completed. Supplier briefed for … Continue reading "NZ’s Tech Story Workstream Update #02.2021"
19 March 2021
Current work underway Planning for upcoming programme Define and Create phases, international engagement via NZTE Global Team survey in progress, International Perceptions Research briefing in progress. Upcoming engagements and milestones Domestic survey closes end of January; planning for analysis and report underway. The following activities scheduled for February: Workshops with ExportNZ / CreativeTech / Māori; … Continue reading "NZ’s Tech Story Workstream Update #01.2021"
14 December 2020
New Zealand’s response to the global pandemic has positioned us as nimble and decisive – a country that thinks differently. Now is the perfect time to share our New Zealand Tech and Innovation Story with the world, support our ambitious tech businesses and help accelerate New Zealand’s economic recovery. Led by NZTech in collaboration with … Continue reading "Help shape New Zealand’s Tech and Innovation Story – take the survey"