As alert levels gradually lower throughout the country, the New Zealand Tech and Innovation Story (Tech Story) brand development continues.
The development of the Tech Story narrative, brand essence and messaging is a significant milestone in our journey, and we’d like to thank James Hurman and the team at Previously Unavailable for their help and expertise in this.
Last month, we reported that our workstream is in the Create phase. This involves the creation of the Tech Story brand, assets, stories and online platforms for our local and international audiences. In collaboration with our creative lead partner AMO Studios, we’re seeing our story brand and messaging come to life. Next week, we will see the first iteration of the Tech Story’s brand development and we can’t wait to check it out!
Headquartered in Tairāwhiti Gisborne, AMO Studios’ vision is to be a global force in the content creation industry while maintaining a model of inclusivity and value sharing.
“We are excited to collaborate with the New Zealand Tech Alliance and our Collab partners to realise the story of technology and innovation in New Zealand. It is a story that is ripe for telling internationally, and we look forward to being part of the journey in bringing New Zealand’s technology mindset and values to global attention. The use of Tech Story marketing assets and messaging in-market by our tech companies and partners will be critical to attracting talent and establishing New Zealand as a tech force on the rise,” says Sam Witters, co-founder of AMO and TORO Studios.
In the coming months, the New Zealand Tech and Innovation Story will be shared through local activation and an international marketing campaign to targeted audiences and markets. It will be supported by a range of marketing assets that our tech businesses can utilise in their own activities to help them internationally – growing revenue, attracting investment, and attracting talent.
Please continue the conversation on LinkedIn and join our Tech Story Inform Group here.
The Tech Story team
PS: What makes New Zealand so special? View Silicon Valley veteran Randy Komisar’s insights here.
News & Events
“New Zealand’s digital future belongs to New Zealanders, starting now,” says Catalyst co-founder, Don Christie. Read more. Plus, in an open letter to the Prime Minister, Sir Ian Taylor asks ‘who’s on the bench?’
Curious about blockchain? Explore the changing role of banks at Building Trust in Trade with Blockchain on 27 October in Auckland. Plus, how is location information used in Blockchain? Learn more on 17 November in Auckland.
Food and fibre production is part of our history, but how can tech innovations help protect our world? Join AgriTechNZ and the AI Forum on 28 October in Auckland.
Join Asia-Pacific Economic Cooperation’s (APEC) webinar on Digital Trade with Minister Clark on 4 October.
In local news, Tauranga’s Robotics Plus is working with Kiwi growers to develop a world first, commercial scale autonomous robotic asparagus harvester. Plus, discover how a 3D smart egg is helping save our kākāpō. View here.
Connect online with InsurTechNZ on 29 September. Join WealthTechNZ on 30 Sept, also online. Join AgriTechNZ and LocationTech forPrecision in the Fieldon 2 December in Auckland. Discussion includes location technologies driving change in the primary industries.
Listen to the latest on changing batteries for better, carbon positive fashion and helping companies go global. Follow Business is Boring and join host Stephen Pound’s weekly podcasts.
Join CERT’s annual Cyber Smart Week, 18-24 October.
Don’t forget to join our Tech Story Inform Group here.