Despite the latest national lockdown, the New Zealand Tech and Innovation Story (Tech Story) brand development work continues.
The Tech Story is a marketing initiative designed to deliver a compelling, consistent way of promoting our tech and innovation capabilities. This will enhance New Zealand’s international reputation for delivering world-class solutions and as a place for tech talent and investment.
Last month, we reported that the Discover and Define phases of the refreshed Tech Story were completed. In case you missed it, view the Tech Story Summary Insights report here. Currently, our workstream is in the Create phase. This involves the creation of the Tech Story brand, assets, stories and online platforms for our local and international audiences.
The Tech Story is one of seven workstreams in the Digital Technologies Industry Transformation Plan (ITP). To help explain more about the Digital ITP, we’ve put together a quick summary here.
Meanwhile, we all know there is a digital skills shortage, but what is the real solution?
In response to increasing shortages of digital skills and challenges with accessing these skills locally and through immigration pathways, NZTech recently surveyed its members. The results of the Critical Workers Border Exemption Survey were sent to the Government to raise awareness that the current interpretation of their rules at the border was making it almost impossible to get critical tech staff into New Zealand. View the full report here and also explore Digital Skills Aotearoa here.
The New Zealand Tech and Innovation Story will come to life later this year through local activation and an international marketing campaign to targeted audiences and markets. It will be supported by a range of marketing assets that our tech businesses can utilise in their own activities to help them internationally – growing revenue, attracting investment, and attracting talent.
Please continue the conversation on LinkedIn and join our Tech Story Inform Group here.
Stay safe, Kia Kaha New Zealand.
The Tech Story team.
News and Events
“With more than 20,000 tech firms in New Zealand, the demand for digital skills has hugely outstretched supply, with vacancies throughout the country,” says NZTech CEO Graeme Muller. Read more.
During Techweek2021, we discussed the importance of attracting tech investment, talent and growing our exports. Watch the webinar and Techweek TV special here.
Join Tech Women online and celebrate Ada Lovelace Day on 12 October. This webinar explores why soft skills are now today’s power skills! Then join the women’s founder conference, Electrify Aotearoaon 14 October in Christchurch.
Save the date forDigitalAg 2022, (formerly MobileTECH Ag) on 30-31 March.
Listen to the latest on how New Zealand joined the space club, burnout in business and a new way to raise capital. Follow Business is Boring and join host Stephen Pound’s weekly podcasts.
Learn about the Hi-Tech Foundation’s endowment fund. Scholarship applications close on 31 October. Plus, connecting ākonga (learners) and the tech sector – check out Tech21 highlights here, featuring Sir Ian Taylor, Weta Digital’s Tara Fagan and more.
Fast track your global connections with NZTE’s Business Leverage Programme: Road to Expo 2020 Dubai.
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