New Zealand’s tech sector continues to grow at an impressive rate. Accounting for 8% of GDP and growing at a rate of 8.3%, the sector now employs more than 100,000 New Zealanders. Despite these results, there remains a relatively low awareness of our tech and innovation capabilities on the world stage. While our response to the pandemic has helped shift international perceptions of New Zealand, it also offers a timely window of opportunity to share our story.
The New Zealand Tech and Innovation Story (Tech Story) is a marketing initiative designed to deliver a compelling, consistent way of promoting our tech and innovation capabilities to the world. This will help our businesses grow internationally by attracting tech investment, tech talent and growing our tech exports.
Summary Insights Report now complete!
As part of our programme to refresh the Tech Story, we have now completed our discovery research. The research has included gathering insights from over 600 business leaders, investors, tech professionals and influencers in the New Zealand and international tech communities. The Summary Insights Report highlights these insights and includes potential themes and messaging for consideration in the development of our Tech Story.
Our tech ecosystem is growing and maturing, but is still young enough to be agile with fresh ideas. Many international investors consider our tech ecosystem as relatively immature, however it is growing rapidly. While our tech innovators are concerned about scalability, the message internationally is that our strength is quality!
Throughout the research, several recurring themes emerged including; the continued recognition of New Zealand as an open, stable and trusted economy that is easy to do business with. New Zealand has a pool of well educated, creative, affordable, diverse talent. a key message from interviewees – ‘do not underestimate the power of lifestyle, inclusion and stability in the New Zealand Tech and Innovation Story messaging’. Considering these perceptions, the creation of the Tech Story must be as diverse and distinctive as the values perceived by the world and markets being targeted.
Special thanks to our research partner, IDC New Zealand. View the full report here.
The New Zealand Tech and Innovation Story will come to life in October through local activation and an international marketing campaign to targeted audiences and markets. It will be supported by a range of marketing assets that our tech businesses can utilise in their own activities to help them internationally – growing revenue, attracting investment, and attracting talent.
Please continue the conversation on LinkedIn and join our Tech Story Inform Group here.
The Tech Story team
News & Events
“Ultimately, success for this sector is about success for New Zealand,” says David Downs. In case you missed it, here’s his inspiring words from the 2021 Hi-Tech Awards. Read more and watch the #HTANZ highlights here.
During Techweek2021 we asked how a compelling tech and innovation brand can help our tech businesses grow internationally. The answer – by attracting tech investment, tech talent and growing our tech exports. Watch the webinar and Techweek TV special here.
Attend Digital and Cyber Risk: Beyond 2020 on 5 August in Auckland. Join BioTechNZ and the IoT Alliance at CleanTech Innovations on 8 July in Auckland.
Be inspired, connect and upskill at Southern SaaS 2021, 25-26 August in Auckland and online.
In local news, Luke Campbell discusses scaling his high growth software startup internationally. View here. Meet more young achievers and tech startup founders here. Plus, the New Zealand startups that sold for billions.
Listen to the latest on the ticketing app using booking fees for good, making wearable tech for astronauts (and everyone else!), plus online advertising innovation. Follow Business is Boring and join host Stephen Pound’s weekly podcasts.
Discover location tech uses in Blockchain on 25 August in Auckland. Save the date for this year’s Canterbury Tech Summit on 2 September. Tickets are now available.
Fast track your global connections with NZTE’s Business Leverage Programme: Road to Expo 2020 Dubai.
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