Current work underway
Brand consultant selected. Marketing Consult Group participants confirmed to assist with brand concept review and validation. NZTE Global teams engaged for brand development. Investment session this week to confirm audience problem statement and objectives. Priority Market identification continues. Key Insights Summary Report in final draft. TechWeek activations this week. Define media agency approach.
Upcoming engagement / milestones
Marketing Consult Group initial workshop with brand consultants set for week beginning 24 May with follow up story feedback sessions planned for June. Key Insights Summary Report due for delivery end of May.
Emerging themes
Positive feedback to-date regarding the need for a compelling Tech Story. Activation and uptake by the Industry will be key to the success. Investor and Talent themes have been highlighted as priority campaign audiences for further validation.
Potential funding themes
Funding for year one has been approved by MBIE. Funding for ongoing activation of the story has not been secured as yet.
Any issues
We consider it critical that our communications ensure buy-in and support across sectors and industry groups as we educate that tech is a horizontal not a sector/vertical story
