In today’s changing world, it’s no longer good enough to sell products or services by simply promoting the price or features. It needs to mean more – values, purpose and differentiators that connect with your target audience. With this in mind, the New Zealand Tech and Innovation Story – or our Tech Story – is a marketing initiative from the industry and Government designed to deliver a consistent and compelling way of promoting our tech and innovation capabilities to the world.
Simon Pound facilitated discussion with NZTech’s Chief Strategy Officer, Julie Gill and IDC’s New Zealand Country Manager, Louise Francis and 35 year Silicon Valley veteran Randy Komisar.
Together, they discussed how a compelling brand story can help our tech businesses grow internationally by;
- attracting tech investment
- attracting tech talent and
- growing our tech exports.
Key brand themes that emerged during research include; innovative, trust, connected, diverse, collaborators, open, fresh, creative, maturing, values, unique, balance, humans in mind, punch above weight and growth. The key message: Aotearoa’s tech ecosystem is growing and maturing, but is still young enough to be agile with fresh ideas. The Tech Story will be activated later this year.
We would also like to continue the conversation on LinkedIn and invite you to join our Tech Story Inform Group here.
Watch the Techweek2021 Tech Story Inform Series webinar here:
Plus, NZTE’s Hayley Horan hosts industry leaders in a Techweek TV special. Watch the Tech Story Inform Series on-demand on Techweek TV here