In today’s changing world, it’s no longer good enough to sell products or services by simply promoting the price or features. It needs to mean more – values and purpose that resonate with your target audiences.
Please join Business is Boring podcast creator, Simon Pound with NZTech’s Julie Gill, IDC’s Louise Francis, and Silicon Valley’s Randy Komisar as they discuss how a compelling New Zealand Tech and Innovation Story can help tech businesses grow internationally.
Register today for our free Tech Story Inform Series webinar on Tuesday 25 May 11.00am-12.00pm.
During this interactive webinar you will receive key research insights from local and international tech communities and what this means for creating a strong brand story.
Plus, tune into Techweek TV on Friday 28 May 10.30am-11.00am to learn more, hear industry leaders’ views on the growth of our tech industry and changing international perceptions towards New Zealand.
The New Zealand Tech and Innovation Story (Tech Story) is a marketing initiative designed to deliver a consistent and compelling way of promoting our capabilities to the world. Currently, the Tech Story is being refreshed to support tech businesses internationally – growing tech exports, attracting investment and tech talent.
Learn more about the Tech Story workstream in the Digital Technologies Industry Transformation Plan (ITP). Stay informed by subscribing for regular updates.