Current work underway
Priority Market identification and validation work. Compilation of Summary Report. Work on TechWeek launch activations. Brand consult selection planning. Define media agency approach.
Upcoming engagements and milestones
Survey results communicated. Summary analysis completed on NZTE international survey. NZTE Global engagement follow up meetings help. Local & international interviews completed. Supplier briefed for Summary Report.
Emerging themes
Positive feedback to-date regarding the need for a compelling Tech Story. The themes of the Tech Story will be part of an outcome from surveys, interviews and workshops. Activation and uptake by the Industry will be key to the success.
Potential funding needs
Funding has been approved by MBIE. Sustainability of the story – discussions regarding ongoing funding for year 2 and 3 have been initiated.
Potential challenges
We consider it critical that our communications ensure buy-in and support across sectors and industry groups as we educate that tech is a horizontal not a sector/vertical story
